Visual Case Studies - Overall Brand and Product
Modified photography used in the overall design, with color accents, implemented with sound typography, web page layouts, and call to action items.
Consistent branding used for various product logos, aggregated data app, accompanied
To apply consistent branding to our design deliverables: WordPress website and microsite (product site), press releases, socials, and internal comms. As part of the "Morale Committee", we implemented contests to elevate company branding both externally and within Humana itself.
Collaboration with 3rd party design firms for consistent branding: UX/UI web design, app development, and creation of a design guideline.
With the implementation of a DLS (Design Language System), the branding guideline was heavily relied upon for engineers, vendors, and marketing.
The "I AM TI" employee morale campaign was a HUGE success resulting in #iamti being widely used on social media!
Having strong and consistent branding, as a subsidiary of Humana, greatly enhanced the product and marketing messaging.
View my UX/UI Senior Designer Portfolio for complete project screenshots and details.
Relying on the DLS and collaborating with the graphic designer, this was put together in a 4-tab format. Each tab has different "scenes" describing in detail the solutions for various audiences.
Feedback and critique between the design and myself, our copy writer and V.P. of Marketing, along with the Transcend Insights team, guided me through to the final version 1.07.
Design elements were created by both myself and our graphic designer. Storyboards and wireframes were used for each tab and its individual scenes.
The presentation was used on wide screens during booth "meet and greets" within and around Humana, and also used during conventions such as HIMSS, Global Health Conference & Exhibition.
The "AHA!" moments I had experienced here: team collaboration, design feedback/critique, and working with 3rd-party vendors, provided a glimpse of what a successful project is like and how it's brought to fruition.
To communicate technical/engineering jargon, about our product, app, and services within the health-space, within the Humana ecosystem. Doing so also serves the purpose of offering the health professional community solutions to better serve their patients to extend life.
Using an app, CEROS (~$25k pricetag), allowed me to create an animated, self-guided, and engaging presentation. The sales team, and marketing, were able to leverage this to inform Humana professionals and stakeholders to explain the services and solutions we provide.